Marketing your restaurant can wind up being incredibly expensive. If you know what you're doing however, you don't have to overspend. At the link below, check how promote your restaurant without breaking the bank, courtesy of Born2Invest. 5 effective ideas to promote...
Each passing year, customers expect more and more from their favorite restaurants. Want to stay ahead of their expectations in 2018? Head to the link below, and read up on 4 ways that customers will be expecting more in the new year, courtesy of Foodable. 4 Ways...
The most successful restaurants are those that create a consistent stream of repeat customers. According to a survey conducted by the National Restaurant Association, repeat customers make up 71% of sales at quick service restaurants, 68% of sales at fast-casual...
When the clock strikes midnight, and the year finally changes, it feels like everything in the entire world has changed. The New Year reflects a new beginning, and presents a unique opportunity for renewment - both in your personal and professional life. Feeling...
2018 is poised to be a massive year for new digital marketing trends. Regardless of what industry you're in, it's a great idea to keep yourself informed. Here’s 15 trends to watch for in the coming year, courtesy of Forbes. Hit the link below for the full article. How...
When dealing with such slim profit margins, restaurant owners always need to be mindful of where-and-how that they can cut costs. Need some help saving money in your restaurant? Try checking out this useful article from QSR Magazine at the link below. 6 Ways to Cut...
The evolution of tech has transformed how the restaurant industry works. Customers don't just want their favorite restaurants to keep up with technology. They expect it. Head over to SmartBrief at the link below to read up on how technology has changed across the...
In marketing, excitement takes many forms. Buildup. Promotion. Hype. They’re present in all industries. People love buying into hype. There’s a deep psychological need inside of us that drives us to look towards what’s next. There’s so many things that you can do to...
You run a restaurant. You don’t want to have to worry about whether your computer is working or not. You have far more pressing issues - like whether the food is good, or if you have a full staff for the night. Worrying about the technology in your restaurant might...
When it comes to getting in touch with how your customers feel, social media is one of the best channels to take advantage of. In fact, for many companies out there, it's pretty much essential. At the link below, head over to HubSpot for an extensive article detailing...
Having a great brand doesn't just benefit your marketing efforts. A well-crafted, cohesive brand can have many internal benefits for your staff. Want to learn about all the internal benefits of good branding? You're in luck. Foodable has a great article on the...
Dining isn't just a transaction to purchase food. Dining is an experience. Between gift cards, holiday packages, and more, many restaurants are capitalizing on the value consumers place upon experiences. At the link below, head on over to PMQ Pizza Magazine for an...
Over the years, I’ve joined a decent number of loyalty programs for a varying number of reasons. Whether I signed up at the cash register so that I could save a buck on whatever I was buying, or I legitimately wanted to connect with the brand because I was actually a...
If you’re working in the food service industry, then you’re probably very aware that every dollar counts. According to Chron, full-service restaurants spent roughly 32% per dollar on food and beverage costs, 33% go towards salaries and wages for employees, and between...
What's the one device customers constantly have at their sides? That's right, it's their mobile phones. In this day and age, that's why mobile engagement is so essential for marketers. At the link below, head on over to DMN for a list of tips to make mobile engagement...
Snacking is as big as ever. And thanks to consumers' seemingly constant desire to seek out new varieties of snack cuisine, it's up to the food service industry to provide an answer. If you run a restaurant, and are looking to add a little ethnic flair to your menu,...
If you're still getting your restaurant's menu ready for 2018, then you may want to take a look at this. Food & Wine has a nice write-up detailing a survey that the National Restaurant Association conducted. They surveyed over 700 members of the American Culinary...
Setting your restaurant apart from your competitors is a difficult prospect, especially if they’re even remotely similar to you. For example, the differences between Tijuana Flats, Chipotle, and Moe’s might be obvious if you’re a frequent fast casual customer. But to...