A loyal, returning customer spends more than a new customer. In fact, according to our friends over at business.com, returning customers spend 67% more money on average than new customers… to be precise! That’s why we have loyalty programs. Now I’m sure everyone...
At last, summer is coming to an end, and fall is nearly upon us. Restaurants - take notice. The changing of the seasons is the opportune time to put on your marketing caps. Because as the temperatures cool down and the masses begin to crave the taste of pumpkin spice,...
You can never learn too much on marketing your restaurant. The digital landscape is ever-changing, and it's always good to be prepared. Spruce up on your restaurant marketing with these 20 tips from Business 2 Community. 20 Restaurant Marketing Tips Which of these 20...
Whether you think you're on top of the SEO-game, or you're just starting from the bottom, there's always something more you can do to stand out on Google. Hit the link below to read up on a list of 9 useful restaurant SEO tips from Search Engine Journal. 9 Quick...
Content doesn't just spread by itself. It's easy to post something once, and hope everyone sees it. In reality however, distributing your content correctly can be even more important than the actual content creation in the first place! This article from Social Media...
It doesn't take a rocket scientist to market your restaurant. Entrepreneur has an excellent rundown of 12 extremely simple ways you can start increasing revenue for your restaurant. Check out the full article at the link below. 12 Simple Ways Restaurants Can Increase...
KPIs (Key Performance Indicators) are essential metrics when compiling marketing reports for your clients. Check out this article from HubSpot detailing how you can effectively streamline the process of reporting your KPIs to your clients! How to Automate Your Client...
The following Toast article offers some amazing digital marketing tips that work for restaurant marketing newbies, experts, and everything in between! Online Restaurant Marketing Ideas: From Beginner to Expert Read the article, and refresh with our quick outline...
Ah, happy hour. That age-old period of time where the work crowd filters in after a long day to save a buck, have a drink, and unwind. It means something different to every restaurant. Many start mid-day, but other don’t even start until after the sun has...
Marketing on social media doesn’t have to be an uphill battle. With the right preparation, social media can be one of the greatest assets for you business. The following list of tips is just what you need to get started. Let’s dive in. Start by telling your customers...
There’s no simple solution to building a brand. It’s the sum of many parts, carefully orchestrated together over the course of weeks, months, and even years. It’s what people imagine when they hear the name of your restaurant. Is it your delicious appetizers? Your...
In an ideal world, whatever you wanted to know about customers would be just a quick Google search away. Just a quick search and boom. You’d have your answer. That would be nice, wouldn’t it? Unfortunately, it’s not that simple. But it might be more simple than you...
Off-peak times don't have to be as off as you might think. There's business to be had outside of the three meals of the days. You just have to think a little strategically. And make sure you don't detract from off-peak hours. According to the National Restaurant...
According to Smart Insights - almost half of companies (49%!) are doing digital marketing without any sort of strategy. That may work for some, but having an actual, fully developed strategy can make all the difference. Check out Smart Insights' full article on why...
Below, we've linked to a pretty useful article for restaurants in need of a little social media inspiration. Courtesy of Born2Invest, the article runs through a few campaign ideas that are sure to help promote your restaurant. Give it a read! 5 social media campaign...
Posting on social media doesn't have to feel like throwing darts and hoping one sticks. Fortunately for all of us, there's some pretty well-documented data on the optimal times to get posting on each of the major social networks: Instagram, Facebook, Twitter,...
In the article linked below, Modern Restaurant Management has a pretty slick list of digital marketing strategies that should be pretty effective in boosting your visibility and engagement with customers. Digital Marketing Strategies to Boost Visibility and Engagement...
Over at Toast, there's an awesome blog post on crafting a unique restaurant experience. You can check it out at the link below. More Than Food: 5 Ways to Craft a Unique Restaurant Experience The author deposits the following 5 Tips and Tricks for crafting that perfect...