In 2020, marketers can’t afford to ignore mobile. I can’t overstate how important mobile is in today’s world. We do everything on our phones. We learn, we communicate, we research, and we buy. Your brand needs to be a part of that equation. Your customers expect it....
Now that fall is here, things are finally starting to cool off nationwide. Time to bundle up and get ready for some colder weather. For restaurants, we’re heading into uncharted territory. With many establishments relying on outdoor seating to make ends meet, the...
You don’t want to sleep on video marketing. Brands everywhere are embracing video. And you can too. With CoGoBuzz, our state-of-the-art digital marketing service, we want to help expand your video audience. Our service hooks you up with more social media followers,...
The Internet of Things is here to stay. Is your business getting the most out of it? Before we dive in, let’s discuss exactly what the Internet of Things is. As defined by Wikipedia, the Internet of Things refers to “the network of physical objects—’things’—that are...
If your restaurant is still open, it’s because you’ve made adjustments. Everyone has had to. From streamlined menus to operational overhauls, there’s been changes across the board. Chief among those changes is the priority that restaurant safety has taken. According...
In today’s restaurant industry, customers are more concerned than ever about what’s going into their food. They want to know everything. What it is, where it's from, how it was made, and so on. It’s all about the ingredients. So here’s the deal. If you’re paying for...
If you decided to strike up a conversation with a friend about your company’s latest marketing initiative, you might not hold their attention for long. But what if you decided to tell them a story instead? It still has something to do with marketing, but it’s not...
You don’t need me to tell you that nutritious choices have been gaining popularity in recent years. People everywhere are more health conscious than they’ve ever been. If you dine out as much as I do, you’ve probably noticed calorie counts and nutritional information...
How’s your brand doing on Instagram? When it comes to marketing effectively on the platform, it’s easier to make mistakes than you might think. If you want to make the most of your Instagram presence, you need to understand your audience. With CoGoBuzz, our...
While they’re not quite as talked about these days as millennials or Gen Z, the baby boomers simply cannot be overlooked. Not only for their size as a generation, but also their spending power. Born during the post-World War II baby boom, baby boomer birth years range...
At this point, I don’t need to spell it out for you. Takeout is bigger than it's ever been. According to a survey from AlixPartners (via FoodService Director), four out of every five customers are now ordering meals for takeout and delivery. More than half of all...
You work hard on your social media posts and content. You want people to pay attention. But that’s not always easy. If you want people to pay attention, you need to understand your audience. With CoGoBuzz, our state-of-the-art service, we’re here to help make that...
We’ve all seen it. Some of us might even be guilty of it. But we all know what it looks like. You're scrolling through your social media feed when you see a post from a brand you follow. Between a funny video your friend posted and an interesting article you’re...
As your restaurant continues to navigate the perils of the pandemic, your customers will continue to be the difference between staying open and shutting down. We’ve been talking about it since the opening weeks of the pandemic. Because of coronavirus, customer loyalty...
Relatable brands are likeable brands. It’s as simple as that. If you want to stay relatable, you need to understand your customers. With CoGoBuzz, we’re here to help make that possible. With our service, you’ll gain access to industry-leading WiFi, SMS, and Email...
The goal of every business is to make money. We all know that. But that doesn’t mean businesses can’t help make the world a better place along the way. Believe it or not, it’s possible to do both. It’s all made possible through cause marketing. As defined by...
Fall is almost here. With only a few weeks left for summer, it’s time to start making sure your fall marketing plans are in order. But this year’s a little different, as I know we’re all well aware. Planning your fall marketing in 2020 isn’t going to be quite the same...
For most businesses right now, keeping costs down is a pretty big priority. If your marketing budget has been slashed, you need to do more with less. That’s where CoGoBuzz comes in. When you get started with CoGoBuzz, you’ll gain access to industry-leading WiFi, SMS,...