Now that fall is here, things are finally starting to cool off nationwide. Time to bundle up and get ready for some colder weather. For restaurants, we’re heading into uncharted territory. With many establishments relying on outdoor seating to make ends meet, the...
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marketing tips & moreVideo Marketing: What You Need To Know
You don’t want to sleep on video marketing. Brands everywhere are embracing video. And you can too. With CoGoBuzz, our state-of-the-art digital marketing service, we want to help expand your video audience. Our service hooks you up with more social media followers,...
How The Internet of Things (IoT) Can Improve Your Marketing
The Internet of Things is here to stay. Is your business getting the most out of it? Before we dive in, let’s discuss exactly what the Internet of Things is. As defined by Wikipedia, the Internet of Things refers to “the network of physical objects—’things’—that are...
3 Ways Your Restaurant Can Implement Contactless Solutions
If your restaurant is still open, it’s because you’ve made adjustments. Everyone has had to. From streamlined menus to operational overhauls, there’s been changes across the board. Chief among those changes is the priority that restaurant safety has taken. According...
Restaurant Marketing: It’s All About The Ingredients
In today’s restaurant industry, customers are more concerned than ever about what’s going into their food. They want to know everything. What it is, where it's from, how it was made, and so on. It’s all about the ingredients. So here’s the deal. If you’re paying for...
3 Easy Ways To Improve Your Brand’s Digital Storytelling
If you decided to strike up a conversation with a friend about your company’s latest marketing initiative, you might not hold their attention for long. But what if you decided to tell them a story instead? It still has something to do with marketing, but it’s not...
Why Now Is The Time For Healthier Choices On Your Restaurant Menu (COVID-19, Plant-Based Protein, and More)
You don’t need me to tell you that nutritious choices have been gaining popularity in recent years. People everywhere are more health conscious than they’ve ever been. If you dine out as much as I do, you’ve probably noticed calorie counts and nutritional information...
Instagram Marketing: What You Need To Know
How’s your brand doing on Instagram? When it comes to marketing effectively on the platform, it’s easier to make mistakes than you might think. If you want to make the most of your Instagram presence, you need to understand your audience. With CoGoBuzz, our...
What To Know About Baby Boomer Marketing In 2020
While they’re not quite as talked about these days as millennials or Gen Z, the baby boomers simply cannot be overlooked. Not only for their size as a generation, but also their spending power. Born during the post-World War II baby boom, baby boomer birth years range...
4 Ways To Improve Your Restaurant’s Takeout Services For COVID-19
At this point, I don’t need to spell it out for you. Takeout is bigger than it's ever been. According to a survey from AlixPartners (via FoodService Director), four out of every five customers are now ordering meals for takeout and delivery. More than half of all...
Social Media Marketing: Creating Attention-Grabbing Content
You work hard on your social media posts and content. You want people to pay attention. But that’s not always easy. If you want people to pay attention, you need to understand your audience. With CoGoBuzz, our state-of-the-art service, we’re here to help make that...
3 Easy Ways To Be Less Promotional With Promotions (Social Media, Email, Text, And More!)
We’ve all seen it. Some of us might even be guilty of it. But we all know what it looks like. You're scrolling through your social media feed when you see a post from a brand you follow. Between a funny video your friend posted and an interesting article you’re...
4 Ways Digital Loyalty Programs Can Help Your Restaurant Succeed During COVID-19
As your restaurant continues to navigate the perils of the pandemic, your customers will continue to be the difference between staying open and shutting down. We’ve been talking about it since the opening weeks of the pandemic. Because of coronavirus, customer loyalty...
Authentic Marketing: How To Keep Your Brand More Relatable
Relatable brands are likeable brands. It’s as simple as that. If you want to stay relatable, you need to understand your customers. With CoGoBuzz, we’re here to help make that possible. With our service, you’ll gain access to industry-leading WiFi, SMS, and Email...
3 Reasons Why Your Brand Should Try Cause Marketing
The goal of every business is to make money. We all know that. But that doesn’t mean businesses can’t help make the world a better place along the way. Believe it or not, it’s possible to do both. It’s all made possible through cause marketing. As defined by...
Fall Marketing Ideas For Restaurants During The New Normal
Fall is almost here. With only a few weeks left for summer, it’s time to start making sure your fall marketing plans are in order. But this year’s a little different, as I know we’re all well aware. Planning your fall marketing in 2020 isn’t going to be quite the same...
Affordable Marketing: How Your Business Can Do More With Less
For most businesses right now, keeping costs down is a pretty big priority. If your marketing budget has been slashed, you need to do more with less. That’s where CoGoBuzz comes in. When you get started with CoGoBuzz, you’ll gain access to industry-leading WiFi, SMS,...
What To Know About Gen X Marketing In 2020
Nestled between the baby boomers and millennials lies Generation X. It’s a smaller generation than the ones that surround it, but that doesn’t make it any less relevant to marketers. Especially if they fall within your targeted demographic. Ready for an update on...