As the pandemic continues to persist, restaurant sales are slowly rising. The National Restaurant Association reports that the industry experienced a 5% increase in July from the previous month. While the numbers are headed in the right direction, it’s not ideal. The...
While marketing often needs creativity to succeed, the best campaigns are driven by data and KPIs. With CoGoBuzz, our state-of-the-art digital marketing service, we’ll set you up with the data you need to succeed. Our service leverages advanced WiFi, SMS, and Email...
In the midst of the new normal, customer loyalty has become more important than it's ever been. With so much uncertainty, loyal customers will remain the most consistent source of revenue for businesses everywhere. Did you know that you’ve got between 60 and 70%...
The pandemic isn’t slowing down. Which means if your restaurant wants to keep its doors open, adjustments need to put in place. (Hopefully kept in place.) With economic turmoil continuing to affect Americans everywhere, the amount of customers seeking to dine out is...
Whether you’re a novice marketer or a total pro, the broad strokes of social media strategy can seem a bit daunting at times. But here’s the thing. If you want to make social media marketing a whole lot easier, you need to understand your audience. With CoGoBuzz, our...
Everyone loves a good flash sale. There’s nothing more exciting than the sudden, unexpected opportunity to save money. To purchase something you weren’t expecting to buy five minutes earlier. There’s a thrill to it. It’s a purchase decided on pure impulse. Maybe it’s...
As the pandemic continues, communication has proved pivotal for struggling restaurants. With so much uncertainty, restaurants need to rely on their loyal customers. But in order to do so, they need to communicate. And they need to be able to do so quickly. That’s...
Want to ensure your next big email campaign is a hit? Set yourself up with the data you need to execute it correctly. We’re here to help your email marketing efforts succeed with CoGoBuzz, our state-of-the-art digital marketing service. Our service empowers your CRM...
You may think you know everything about millennials at this point. But the thing about marketing to different generations is that things are constantly shifting. What worked a couple of years ago might not be doing so well today! On the other hand, something you would...
Aside from the food itself, a restaurant’s menu is arguably one of the most important parts of the dining experience. A good menu is so much more than a list of food. It’s your customers’ guide to ordering. It’s visually designed to highlight each choice, from...
For the small business world, branding is every bit as important as it is for the big guys. Your brand represents your business. Online, in-store, everywhere. With CoGoBuzz, our state-of-the-art marketing service, we’ll help build and refine your small business’s...
Want to build a successful brand? Build a base of engaged customers. Keeping your customers constantly dialed in is good for business. They’re consuming your content, commenting on social media, enjoying your loyalty program, sharing their brand experiences with...
It’s no surprise to anyone, but a lot of people are concerned about dining out right now. That doesn’t mean they’re not willing to do so. They just need to be reassured that their restaurant-of-choice is prioritizing the safety of its customers. They need to make sure...
Social media is constantly changing. As a marketer, there’s a lot to know in 2020. Just last week, we covered a selection of up-to-date data-backed advice for better social media marketing. Be sure to check it out. Successful social media marketing in 2020 means...
As the development of technology continues to march forward, the ways in which marketers can engage consumers multiply faster than the average person can even keep up with. The vast number of channels brands now have at their fingertips creates a strong need for a...
Independent restaurants are less likely to survive the pandemic. It’s a sad reality that many are being forced to confront as cases continue to surge across the U.S. As we highlighted in our discussion from last week, a stunning report from the Independent Restaurant...
Content is everywhere. And that content needs to be created. But where do the ideas come from? As a writer myself, I understand how important that process is. There’s a lot that goes into content creation. It needs to be researched, produced, and tailored to an...
The landscape of social media is constantly shifting. New platforms continue to be introduced while others fall out of favor. Generations age and demographic preferences change. New features are introduced as the companies that run these platforms strive to maintain...