Even if your restaurant has successfully reopened, you still need to be prepared for anything. If there’s one thing we’ve learned from this chaotic year, new challenges can appear at any moment. With cases on the rise across the country, reopening plans are being put...
Believe it or not, offering free products and services can prove to be an excellent way to benefit your business. CoGoBuzz, our state-of-the-art digital marketing service, is built with this mindset. Designed to put your WiFi to work, our service engages your audience...
As any marketing professional knows, maintaining a brand is a job that’s never done. Brands evolve and change over time. They react, respond, listen, and inform. But it doesn’t happen by itself. In order to create an effective, successful brand, there are a number of...
As restaurants continue to struggle with operating during a pandemic, they need to be consistently monitoring emerging trends to help their bottom line. Broad societal and cultural shifts have an impact on every industry. And the coronavirus has been no different....
Are you up to date with the latest marketing techniques? With CoGoBuzz, we’ll get you started with a multitude of state-of-the-art marketing solutions designed to fuel customer engagement and grow your business. Leveraging state-of-the-art WiFi, SMS, and Email...
Brands can be a challenge to manage. The modern brand is so much more than a logo and a set of colors. There’s a personality involved. When executed effectively, it’s reflected in every part of a business, internally and externally, offline and online. Branding can...
The pandemic has been terrible. I don’t think anyone is going to argue that. As we’ve been discussing for months, and as you’re surely aware, it’s been particularly taxing on the restaurant industry. People have lost their jobs, restaurants have closed, and lives have...
People are on their phones a lot. Several hours a day according to most research on the subject. For brands looking to reach mobile-minded consumers, text marketing has emerged as an effective marketing method. If you’re interested in getting started with text...
There’s a lot happening with Generation Z. As a marketer, it’s your job to keep up with them. And in 2020, there’s a lot to know about the youngest generation. I remember writing my first article about Gen Z nearly three years ago. A lot has changed since then. Three...
Restaurants were not designed to survive at a limited capacity. Sure, every restaurant has slower dayparts. That’s all part of the game. Some nights are busy and others are slow. There are ways to counteract that to an extent, but at least you’re not deliberately...
Last week, we covered a set of best practices for more effective mobile marketing. In our article, we cited research from HubSpot finding that mobile-friendly email is the second most-used tactic for email marketers trying to improve performance. Mobile email isn’t...
Mobile marketing is a big deal. Just think about how often you use your mobile device. According to a study from IDC Research, 80% of smartphone users are checking their mobile devices within the first fifteen minutes after waking up. The average adult spends 2 hours...
As I’ve continued to write resources for restaurants during the ongoing pandemic, one of the throughlines I’m constantly trying to get across is the importance of communication. Your customers want to know what’s going on. I really can’t stress this enough. While...
As digital marketing continues to evolve, marketers need to be constantly aware of developing trends. CoGoBuzz, our powerful marketing service, comes packed with everything you’ll need to ensure your business stays on top of all the digital trends for 2020 and beyond....
Did you know that 79% of consumers are more likely to continue doing business with brands because of a loyalty program? (Bond) Loyalty programs keep your customers engaged for years to come. They turn one-time customers into repeat customers, and repeat customers into...
With several weeks of reopenings behind so many restaurants, we’re starting to get a glimpse of what things are going to be like for the foreseeable future. We’re entering the “new normal,” if you will. While it’s not my favorite phrase, it gets the point across...
From content marketing to SEO, there’s a lot that goes into creating a website that gets a lot of attention. With CoGoBuzz, our state-of-the-art digital marketing service, we’re here to help make sure you have the data to make your website the best it can be, along...
With summer on the horizon, there’s a new opportunity to give your marketing plans a fresh start. We get it. Money’s probably a little tight. Pretty much everyone is trying to save right now. But as long as you’re in business, you have to keep marketing. Here’s three...