To say that restaurants are facing a challenging time would be an understatement. The coronavirus pandemic has caused unprecedented disruption for the food service industry at the global level. In our most recent article for restaurants, we highlighted some of the...
Millennial marketing has been a hot topic for a long time now. And for good reason. According to Accenture, millennial spending power is set to grow to $1.4 trillion this year, representing 30% of all retail sales. Want to make marketing to millennials easier? We...
Losing customers is an unavoidable matter of doing business. But don’t fret. Losing a customer doesn’t have to be the end. There are ways to bring them back, and they’re often not so difficult. You’ll just have to put in a little effort. Finding the right incentive is...
Marketing plans everywhere have been thrown out the window. As everyone struggles to adjust to our new reality, changes must be made, and plans must continue. This holds true in every industry, restaurants included. There’s a lot to be concerned about. Much of it is...
Gen Z, the youngest generation, continues to become increasingly relevant to marketers everywhere. They’re getting older, they’re entering the workforce, and they’re gaining more and more spending power. Succeeding with Gen Z means getting digital. This generation...
Customer loyalty doesn’t just develop overnight. It’s something that you need to carefully establish over days, weeks, months, and even years. Creating long-term loyalty means having a deep understanding of the relationship between your target audience and brand....
In the past couple weeks, I’ve been continuously impressed with the different ways restaurants have been promoting themselves. With dine-in services suspended across the nation, restaurants everywhere have had to get creative – and fast. It may be an uncertain time,...
Email marketing still stands as one of the cornerstones of managing customer relationships. Email is dynamic. It has the ability to inform, service, and engage. We’re here to help your email marketing efforts succeed with CoGoBuzz, our state-of-the-art digital...
Businesses everywhere are shutting down as a result of the coronavirus pandemic. Whether your business is still offering services (limited or otherwise) or anticipating having to temporarily close, it’s important to stay engaged with your customer base. Here’s how...
With the coronavirus pandemic causing restaurants across the country to shut down dine-in services, your restaurant may be leaning on takeout and delivery to make ends meet. If you don’t focus on takeout or delivery? Now might be the time. Thankfully, services like...
As the coronavirus pandemic continues, communicating with your customers is essential for the long-term health of your restaurant. With CoGoBuzz, our state-of-the-art digital marketing service, we provide the tools restaurants need to stay engaged with their...
Businesses everywhere are using the power of text marketing to stay engaged with their customers. Text marketing has many unique advantages for businesses of all sizes. For starters, text marketing gives you a direct line of communication to customers. Services like...
Does your restaurant have an email newsletter? There’s a reason email marketing is so popular. The ROI is massive. Research from Litmus finds that email has an average ROI of $42 for every single dollar spent. That’s impossible to ignore. But just because the average...
SMS vs. Email. Which is more useful for marketing success? Do we really have to choose? Redefine both your email and SMS marketing efforts with CoGoBuzz, our state-of-the-art digital marketing service. On the email front, CoGoBuzz sets the industry standard for...
If you’re running a small business, competing with the likes of Amazon and Walmart can prove very difficult. It’s hard to challenge the price, convenience, and even brand power that these massive entities carry. Small businesses need to do everything in their power to...
Whenever I dine out at a new restaurant, I always like to look into whether or not they have a loyalty program. Obviously I’m interested in saving money – every now and then you’ll find a restaurant offering instant rewards for signing up – but what really piques my...
Want to succeed at the local level? You need to think digitally. With CoGoBuzz, our state-of-the-art marketing service, we’re here to help your business succeed at the digital level. With our service, you’ll gain access to industry-leading WiFi, SMS, and Email...
Nobody likes to be intruded on. In an era where people have access to DVRs to skip commercials, subscription services that forgo ads altogether, and spam filters that block email just for seeming like spam, actually engaging with customers can seem like a challenge....