HubSpot: “Audience Targeting: What It Is and Why You Need It”

It’s hard to run a successful marketing campaign without a solid understanding of your target audience.

With CoGoBuzz, our state-of-the-art digital marketing service, discovering your audience has never been easier. Our service leverages in-store WiFi to discover your business’s core demographics, revealing crucial customer data. We’ll produce a full customer profile for every single login, revealing the data behind your most frequent and active customers. We even link you up with your customers’ social media, so that you can examine their Likes, Interests, and more.

Want to learn more about audience targeting? HubSpot has you covered. Head to the link below for a full rundown.

Audience Targeting: What It Is and Why You Need It

For your viewing convenience, here’s a quick recap of tips listed in the article.

1. Look at your analytics to learn more about your target audience(s).
2. Engage with audiences by conducting focus groups.
3. Create useful content on social media to appeal to your target audience.
4. A/B test your targeting to ensure it’s impactful.
5. Run one creative ad, but personalize for various audiences.

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