A new year is upon us. You know what that means! It’s time for your restaurant or bar to start putting together its marketing plans for the year.
To help get you started, I’ve put together a thorough checklist of different holidays and more throughout the year to base your marketing efforts around. Check it out!
Holidays and Seasonal Campaigns
To kick things off, here’s a quick list of significant holidays and seasonal campaigns to be aware of.
- Groundhog Day (February 2)
- Valentine’s Day (February 14)
- Fat Tuesday (February 25)
- St. Patrick’s Day (March 17)
- April Fools Day (April 1)
- Easter (April 12)
- Earth Day (April 22)
- Spring Cleaning
- Cinco de Mayo
- Mother’s Day (May 10)
- Memorial Day (May 25)
- Father’s Day (June 21)
- Summer Marketing
- Independence Day (July 4)
- Back-to-School
- Labor Day (September 7)
- Halloween (October 31)
- Veterans Day (November 11)
- Thanksgiving/Black Friday (November 26/27)
- Small Business Saturday (November 28)
- Cyber Monday (November 30)
- Christmas (December 25)
- New Year’s (December 31/January 1)
National Days
Next, let’s dive into the wonderful world of National Days.
These days are some of the best occasions around for running a special or promotion. Not only do they give customers a good reason to stop by, they’re much more likely to share their experience on social media.
- National Bloody Mary Day (January 1)
- National Buffet Day (January 2)
- National Spaghetti Day (January 4)
- National Oysters Rockefeller Day (January 10)
- National Bagel Day (January 15)
- National Popcorn Day (January 19)
- National Pie Day (January 23)
- National Peanut Butter Day (January 24)
- National Frozen Yogurt Day (February 6)
- National Pizza Day (February 9)
- National Drink Wine Day (February 18)
- National Margarita Day (February 22)
- National Tortilla Chip Day (February 24)
- National Pi Day (March 14)
- National Ravioli Day (March 20)
- National Spinach Day (March 26)
- National Burrito Day (April 2)
- National Peanut Butter and Jelly Day (April 2)
- National Deep Dish Pizza Day (April 5)
- National Beer Day (April 7)
- National Eggs Benedict Day (April 16)
- National Pretzel Day (April 26)
- National Prime Rib Day (April 27)
- National Lemonade Day (May 3)
- National Shrimp Day (May 10)
- National Pizza Party Day (May 15)
- National Barbecue Day (May 16)
- National Wine Day (May 25)
- National Hamburger Day (May 28)
- National Mint Julep Day (May 30)
- National Egg Day (June 3)
- National Doughnut Day (June 5)
- National Rosé Day (June 13)
- National Bourbon Day (June 14)
- National Martini Day (June 19)
- National Onion Rings Day (June 22)
- National Fried Chicken Day (July 6)
- National Dive Bar Day (July 7)
- National Pina Colada Day (July 10)
- National Mojito Day (July 11)
- National French Fry Day (July 13)
- National Mac & Cheese Day (July 14)
- National Hot Dog Day (July 17)
- National Ice Cream Day (July 19)
- National Tequila Day (July 24)
- National Scotch Day (July 27)
- National Lasagna Day (July 29)
- National Chicken Wing Day (July 29)
- National Night Out Day (August 4)
- National IPA Day (August 6)
- International Beer Day (August 7)
- National Filet Mignon Day (August 13)
- National Rum Day (August 16)
- National Fajita Day (August 18)
- National Red Wine Day (August 28)
- National Cheese Pizza Day (September 5)
- National Peanut Day (September 13)
- National Guacamole Day (September 16)
- National Cheeseburger Day (September 18)
- National Lobster Day (September 25)
- National Drink Beer Day (September 28)
- National Coffee Day (September 29)
- National Taco Day (October 4)
- National Vodka Day (October 4)
- National Pumpkin Day (October 26)
- National Sandwich Day (November 3)
- National Fast Food Day (November 16)
- National Espresso Day (November 23)
- National Cookie Day (December 4)
It feels like there’s practically a National Day for everything. If you didn’t find what you’re looking for here, head over to the National Day Calendar website (where I sourced the majority of these days from) for more. It even features National Week Observances, National Month Observances, and International Days as well!
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What holidays or National Days has your restaurant/bar built promotions around? Sound off in the comments!