As the Covid-19 pandemic continues, restaurants and bars everywhere are constantly at work improving their services and making the customer experience as enjoyable (and safe) as possible.
At the end of the day, experience is everything, especially when it comes to on-premise dining. In a time when we’re dealing with social distancing guidelines and sanitation protocols, you need to work hard to provide an experience that helps patrons relax, unwind, and enjoy.
That’s where digital signage comes in. Perhaps you already have a few TVs around the place, maybe so that your customers can catch the game while enjoying a drink. But sports and entertainment aren’t the only ways to leverage digital signage. Far from it. And during a pandemic, digital signage actually presents a few compelling ways to improve the experience.
Here’s why your restaurant or bar should get on board with digital signage.
Contactless Solutions
If you own a restaurant or bar, you’ve surely already been investing in contactless solutions over the course of the pandemic. You’ve implemented contactless payments and started offering curbside takeout. You’re offering dropoff delivery. You’re doing everything you can to make sure you’re as contact free as possible.
So how’s digital signage going to further your efforts? It’s because digital signage can almost certainly be classified as a contactless solution. And it all starts with a fully digital menu. With digital signage, there’s no need to clean menus or print new ones. You can show off a beautiful rendition of your menu for the entire establishment to see. No contact required.
When Covid-19 is over, you won’t regret giving digital menus a shot. In fact, you’ll probably keep them around. Thanks to digital signage, you can display high resolution images of your hottest items and latest specials. One strategy I like to encourage is showing off mouth-watering looks at items with the highest profit margins. This can be a sneaky way to boost revenue.
Socially Distanced Engagement
We’re trying to amp up the experience here, so let’s think a little more broadly than the menu. With services like our very own CoGoTV, you can take advantage of a diverse set of digital signage features, all designed to boost customer engagement. And during a pandemic, there are few things more valuable to a restaurant than engaged customers.
Why? Because engaged customers become repeat customers. And repeat customers are the key to creating consistent revenue during uncertain times. CoGoTV comes packed with loyalty integration, allowing you to get customers more involved in your loyalty initiatives. It’s a lot easier to promote your loyalty program when customers can see it promoted on the TV!
Beyond digital menu boards, our service will set you up with Social TV, Tap Lists, Video, and Interactive Ads. CoGoTV features a live Instagram feed along with mobile interaction. Want to liven the place up with a trivia or game night? Now you can. There’s no contact required when everyone is engaging safely with their mobile device of choice.
Get Started With CoGoBuzz
CoGoBuzz is here to help your restaurant or bar succeed as it moves forward from the pandemic. Our state-of-the-art digital marketing service can help your restaurant build and maintain a strong base of loyal customers, which will ultimately help your establishment survive.
Our service directly promotes your services to customer mobile devices. Leveraging advanced WiFi, SMS, and Email solutions, CoGoBuzz promotes your restaurant/bar both in-store and out. It comes packed with a fully digital, text-based loyalty program, allowing you to let your customers know what services you’re offering – all with just a simple text. Click here to learn more about CoGoBuzz.
Whether you’re one of our current customers, or you’re interested in joining the CoGoBuzz family, we’re committed to helping businesses affected by COVID-19.
For current customers, we’re providing free text message service, allowing you to send a link to order online, purchase gift cards, and/or notify customers of new hours.
For new customers, we’re offering our hardware at cost, donating our services, time, and covering shipping costs. Prepare for the future with CoGoWiFi Free to collect your customers’ phone numbers. There are no contracts or monthly fees, and we offer unlimited customer data storage.
Message from our CEO
“From pricing to packaging, our mission has always been to provide customers with unbeatable value. That’s why, in response to the coronavirus pandemic, we are seeking to provide the most aggressive offers to help suffering restaurants survive. We believe that half of small restaurants will fail in the year after operations return to normal. The restaurants that survive and thrive will be the ones that win loyalty and focus on bringing customers back over the following year.”
– Steve Gould, CEO
Click here for more details on how we’re handling the crisis.
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Does your restaurant have digital signage? Let us know in the comments.