Over the years, I’ve joined a decent number of loyalty programs for a varying number of reasons. Whether I signed up at the cash register so that I could save a buck on whatever I was buying, or I legitimately wanted to connect with the brand because I was actually a loyal customer, there was a running thread that I noticed throughout the majority of them.
I just wasn’t engaged enough. Why? Well, it varies from program to program.
Keeping your customers engaged should be one of your chief focuses when putting a loyalty program in place. One of the best ways to go about that is to implement a text-based loyalty program. Let’s take a look at an example.
One of the programs I’d like to point to comes from Redbox. In case you’re somehow not familiar with the company, Redbox is a rental service for DVDs, Blu-Rays, and games that’s operated out of automated retail kiosks that are usually placed at the grocery store, Wal-Mart, etc. The service is very easy to use (and cheap). All you have do is pick your movie or game, swipe your card, and bring it back when you’re through.
From a consumer standpoint, Redbox’s loyalty program is just as easy. It’s called the “Redbox Text Club” and it’s one of the few programs that I can genuinely say that I’ve used a lot. Plus I actually enjoy it! The reason it works so well is because it keeps me engaged with the service by semi-frequently sending me texts featuring promo codes to save money on rentals. Sometimes, if I’m busy, I won’t even use the promo codes. But they’ll make me stop and think to myself, “Man, I really should rent that one movie I’ve been dying to see this weekend.”
Redbox’s program worked for me where others didn’t. Here’s a few more benefits that text-based loyalty programs can provide for you.
- As I’ve already highlighted, they’ll keep your customers engaged. According to 3Cinteractive, 72% of consumers would be more likely to sign up for a loyalty program if the process was simplified down to a text message. It’s because texting isn’t just easy, it’s immediate.
- Having a digital loyalty program means that everything is trackable. If you’re still using hole-punch cards, then this is a major step up.
- With services like CoGoBuzz, you’ll be able to automate your text messages to customers, even months in advance.
Text-Based Loyalty With CoGoBuzz
Digitally redefining your loyalty program with text-messaging has never been so affordable. CoGoBuzz, our state-of-the-art marketing service, seamlessly integrates loyalty programs into your marketing efforts. Loyalty programs are one of the most effective ways to promote growth for your business, and CoGoBuzz comes packed with all of the most powerful features you need to keep your customers as engaged as possible.
And it doesn’t stop there. Check out the rest of our website to learn about CoGoBuzz’s many other awesome features.
For more great statistics, including the ones above, check out:
- https://appliedpsychologydegree.usc.edu/resources/infographics/psychology-of-successfully-marketing-to-millennials
- https://www.3cinteractive.com/blog/3cinteractive-releases-2nd-annual-mobile-loyalty-progress-report-showing-improvements-brands-transitioning-loyalty-programs-mobile
- https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/2/#a562e3714746
Has your business had success using digital loyalty programs? Let us know in the comments!