Text loyalty programs are awesome. An easy way to both engage and reward your audience instantly, there’s quite a bit you can do with them. Here’s eight easy ways to get the most out of your text loyalty program.
(Oh, and if you’re not using a text loyalty program, keep reading to find out how to get started with CoGoBuzz!)
Personalization across accounts. First and foremost, ensuring that your program is personalized for each member is very important. At the most basic level, this allows you to do things like including their names in text messages and sending birthday texts. On a more advanced level, it allows you to segment your audiences by demographics so that you can provide the most relevant offers.
Use polls to find out information. Your customers can be your greatest source of information. Anytime you want feedback for your business, running a quick poll can really come in handy. Need to gauge interest in a new produce line or service? No problem. Just text out a quick poll. In exchange, make sure you offer a reward (however small) to get the best results.
Event promotion. Have an event? What better way to promote it than by instantly texting it out to your loyal fans. Sweeten the deal by offering exclusive access, members-only presale for tickets, etc. Additionally, you can try holding member-exclusive events as a benefit.
Reminders. Another benefit of texting is its immediacy. With a text loyalty program, you can send quick reminders to customers and let them know what’s coming. Have a sale that’s ending tomorrow? Give it one last push with a text reminder.
Contests and giveaways. What’s one of the most important parts of a loyalty program? Rewards! If you want to keep things interesting, try spicing up your program with contests, giveaways, and more.
Referral texts. Referrals have been consistently proven to be an effective way to increase loyalty program sign-ups. The key, of course, is attaching a reward to the referral process. Typically something that benefits both parties involved. Whether it’s store credit, a unique reward, a higher tier in the program, or something else entirely, feel free to get creative here.
Automate campaigns in advance. Getting the most out of text loyalty means taking advantage of marketing automation. With the right service (like CoGoBuzz), you can automate entire text marketing campaigns in advance. Right down to the very minute!
Promote your program. And of course, if you actually want members in your loyalty program, you need to promote it in the first place. Make sure there’s a nice visible spot for it on your website, some in-store promotion, and the periodic social media post (but not too frequent… you don’t need to go overboard).
Get set up with CoGoBuzz
Want to take your business’s loyalty program to the next level? Do it with CoGoBuzz, our state-of-the-art marketing service. We’ll set you up with a fully digital, text-based loyalty program, letting you do everything we’ve listed in this article and more.
Leveraging powerful WiFi, SMS, and Email solutions, CoGoBuzz redefines your entire digital presence. With our advanced in-store WiFi platform, we enroll customers to your marketing lists automatically, making it easy to engage wherever and whenever. On top of that, we’ll get you Facebook followers automatically, more repeat customers, and so much more.
Want to learn more about CoGoBuzz? Check out the rest of our site!
Any loyalty program recommendations? Let us know in the comments!