Creating Consistent Restaurant Customers

Creating Consistent Restaurant Customers

We thrive off expectations. In life, we go through our daily routines based on a system of expectations and consistency. Why? Because consistency is comfortable. Consistency and expectations play a similar role in the restaurant industry. Everyone has a set of “go-to”...
Selling Premium Dishes In Your Restaurant

Selling Premium Dishes In Your Restaurant

Something caught my eye the other day when I was rolling through the McDonald’s drive-through to snag a delicious yogurt parfait for lunch. I was taking a look at the menu and noticed something that I hadn’t seen before. It was a new section on their menu called...